Expression and Connection: the key to developing an authentic profile

Authenticity is the key!
Authenticity is the key!

Lets face it, building an online professional profile is becoming more and more essential today. Why? Because it has become increasingly popular for recruiters to use the web to conduct employment backgrounds and screens (Schawbel, 2011). Without this definitive presence online that attracts employers, recruiters cannot find you and make that all important judgement call on your online identity.

As a result, users are encouraged to maintain a genuine profile that helps enhance and identify their respected persona, online as much as they are offline.

SO, in other words, its about creating an authentic self-brand!

 You’ve got to bear in mind that its a competitive market out there, so how do you go that one step further to attract  and prove yourself to companies? In my opinion, its all about social platforms nowadays- the constant networking  and communication; it gives you the opportunity to express yourself, which at the end of the day, will make you authentic, separating yourself from others. According to Chamorro-Premuzic, (2013), “your future depends on being  a signal in the noisy universe of human capital”- it’s about catching the attention of others and maintaining that  attention.

My LinkedIn Profile- check out the number of views of the week

Which leads onto connecting. Once you have grabbed the employers attention, you have to  keep hold of it by branding yourself, sharing your thoughts and experiences, demonstrating your interest in a  particular industry. You’ve got to be an active online user!

A perfect examples of a social platform I use to show off my authentic online profile is Linkedin. This a professional platform, and I use it to express my experiences and skills. I also use it to research particular companies and employers, not out of my own interest, but to get myself noticed. Personally, this is a significant attribute of LinkedIn because it allows you to build a network of connections, proving to them of your interest in their company, and perhaps your perseverance in the time you spent to find them. Another example, which Im not so active on myself, is Twitter. Twitters openness allows you to showcase your talents and personality, creating relationships with those you find difficult to on other platforms (Wang, 2013).

The global market is changing for employment and competition is increasing. To conquer this, authenticity is crucial, playing a significant part in attracting companies’ attention, expressing oneself and networking with those to showcase your unique self.


Chamorro-Premuzic, T. (2013). The Future of You. Available at : [Accessed: 9th November 2014]

Schawbel, D. (2011). 5 Reasons Why Your Online Presence Will Replace Your Resume in 10 Years. Available at:  [Accessed: 9th November 2014]

Stone Throw’s Media. (2013) Personal Branding- why is it important? [Online] Available at: [Accessed: 9th November 2014]

Wang, E. (2013). How to Effectively Use Twitter as a Job Search Resource. Available at: [Accessed: 9th November 2014]


9 thoughts on “Expression and Connection: the key to developing an authentic profile

  1. Hello,

    Really enjoyed the YouTube video, It has shown me how to develop my “self-brand”. It reminded me that the outputs of our personal brand are not purely what we post, but also the clothes we wear in profile pictures and the places we are tagged in online. It also emphasised that our self-brand online needs to be consistent with our self-brand offline.

    We have both used this weeks starting point to reflect on our own personal brand. I specifically analysed the consistencies between my presences on a variety of social media platforms. Do you feel you are consistent in your presence on all your social media platforms? For example is the profile picture the same- above I can see that on Linked In and twitter you use the same profile picture. I feel it is important to show consistency between social media platforms, it enables employers to easily establish who the ‘real you’ is.



    • Hi Anna,

      Thanks for your comment. I agree with you on the video I included in this weeks blog- it definitely helped me look at the importance of authenticity, highlighting what your best traits are to secure that all important job!

      I also agree with you about consistency- my Twitter, Facebook and LinkedIn all have the same profile picture. In my blog however, I decided to change this to perhaps show a little more creativity from my side. I think in both profile pictures, I am depicted as happy and (hopefully) a positive person. I thought I could show more of who I am by using two different but similar profile pictures across my social platforms. Of course, I wouldnt go further to having a larger variety of profile pictures because, like you said, you want employers to easily establish who the ‘real you’ is.

      Freya 🙂


  2. Hi Freya,

    This was a great post and I really enjoyed the inclusion of the video on self-branding. It really got me thinking about the importance of standing out from the crowd and highlighted the importance of identifying what my individual strengths are and my desired target audience and the importance of curating and maintaining your brand.

    I was interested to read that whilst you praise the benefits of LinkedIn and how useful it is for connecting with people in your desired field, you admitted that you are not a very active Twitter user. Although you mentioned that ‘Twitter allows you to showcase your talents and personality’, are you still personally of the opinion that LinkedIn presents a much more authentic and above all professional picture of your online presence? I am asking this as prior to the weeks topic, I had not really considered Twitter to be that integral in creating a professional online presence, but this week has really opened my eyes to just how useful it can be. In light of this and your own findings, would you consider increasing your Twitter activity to enhance your online presence?


  3. Hi Lucy,

    Thanks for your interesting questions! Right, to answer your first one on LinkedIn and its level of authenticity over other social platforms. I believe that yes, Linkedin is one of the most important social platform to be apart of. Like I said, because it has become so popular for recruiters to use the web to screen applicants, Linkedin is a perfect platform to use to do this. And because of the layout and functionality of LinkedIn, it allows applicants to really show off their skills and experience, professionally! Furthermore, it proves to the company that your’e an interested applicant if they get a notification saying that you had viewed their profile. If your’e interesting, have a read of our course mates blog on authenticity- she focuses on LinkedIn and the importance of having such an account.

    To answer your second question- I can definitely agree with you in terms of only just grasping the importance of having a Twitter account as well to show off your authenticity. Thus, I am in the process of increasing my presence on Twitter because this gives me the opportunity to stand out in the crowd with my professional opinions and attitudes towards things, which at the end of the day, will hopefully aid me in securing a job.

    Thanks for your comments 🙂


  4. […] Through this, I indirectly shown who I am,  my experience and traits I think would be useful in the profession I want to pursue in. I have also added myself to business groups, and am now following a few head hunters. This has led me to build my profile, accumulate followers and create a network. Moreover, and most importantly, this has enhanced my employability (I have just got through to the next round of a job I applied for, after having been enlightened by  Topic 3 which looked at developing an authentic profile) […]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s